AI COG
Analytics & Data Science Consultancy
AI COG is a boutique data science consultancy led by Rupert Coghlan, a seasoned data scientist with over 8 years of industry experience in Financial Services, Media, Telecoms and Marketing. We provide advanced analytics solutions to businesses across multiple industries, helping them leverage the power of data science to drive growth and profitability.
About Me.
I'm Rupert and I split my time between being a freelance consultant in Data Science and a Senior Applied Data Scientist @ ITV.
With over 8 years of experience in Data Science and a passion for solving gnarly data problems, please feel free to contact me regarding your support needs on either a project or a day rate basis
Recent Projects
2023
BT
Telecoms Industry
Led data science workstream responsible for £30M of leads in 6 months across multiple products and customers
Advisory and build of corporate customer data model at subsidiary level Consulting on business definitions and targets for the machine learning models
Building of a data science team to deliver multiple machine learning models across churn prediction, propensity to buy and association rules methods
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Ran numerous experimental approaches for senior execs to gain consensus on final approaches used
2021-2022
EY / AICPA-CIMA
Professional Services / Membership
Advised AICPA/CIMA on how to leverage its new web platform and granular customer data to understand its members interactions patterns
Led a team of data scientists to build a customer data model across marketing, billing, web interactions, content consumption
Produced a segmentation of 500K members using a combination of PCA and K Means. Approach yielded 22 x-sell opportunities with a yearly uplift of £2-3M
2020-2021
Marriott Hotels
Travel & Leisure
Delivered and advised on how Marriott hotels could leverage machine learning as an alternative approach to media planning during COVID-19
Produced multiple machine learning models for multiple markets to predict website visits and hotel bookings Models were autotrained and results were available an a custom built interactive rShiny dashboard for media planners to optimise their media spending plans
£160k was saved in the first 6 months of its release and was shortlisted for a media tech award in 2022
OUR SERVICES
At AI COG, we offer a wide range of data science services to help businesses harness the power of data. Our services include:
01
Analytics & Tooling
We help businesses derive value from their data through:
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Bespoke Insights & Analysis
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Data Visualisation
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Enrichment Recommendations
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Data tools
02
Predictive Models
Using a combinations of Machine Learning techniques we can build models to tackle your needs including:
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Propensity Modelling
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Clustering
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Churn Prediction
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Forecasting
03
Data Strategy
Whether you are new to embedding data science within your business or wish to improve the efficiency of your team, we can help provide diagnostics, team structural advice and process improvements to ensure you get the most from your investment